Echium fastuosum, also known as Pride of Madeira, is a spectacular evergreen shrub native to the island of Madeira. It is admired for its silvery-green, lance-shaped leaves and its breathtaking floral display — tall conical spikes packed with hundreds of vibrant violet-blue flowers that attract bees, butterflies, and hummingbirds in abundance.

This fast-growing plant can reach up to 1.5–2 meters in height and width, forming a rounded, bushy structure that makes it ideal as a dramatic focal point in Mediterranean or coastal gardens. Its flowering typically occurs in spring and early summer, adding months of brilliant color and pollinator activity to your landscape.

Echium fastuosum thrives in full sun and well-drained soils. It is drought-tolerant once established and well-suited for dry gardens or low-maintenance borders. While it prefers mild climates, it can withstand light frosts and may reseed in suitable environments, adding natural charm to your garden.

Highly valued by gardeners for its ornamental impact and ecological benefits, Pride of Madeira is both beautiful and beneficial — a stunning way to support pollinators while enhancing your outdoor space.