Echium wildpretii, commonly known as the Tower of Jewels, is a breathtaking biennial species endemic to the high volcanic slopes of Tenerife in the Canary Islands. This remarkable plant forms a dense rosette of silvery, lance-shaped leaves in its first year, followed by a towering floral spike that can reach up to 3 meters in height in its second year.

The tall inflorescence is densely packed with hundreds of small, deep crimson to pinkish-red flowers that attract bees, butterflies, and hummingbirds. The sheer height and vibrant color of the flowering stem make it one of the most striking plants for dry, Mediterranean, or rock garden landscapes.

Echium wildpretii prefers full sun and extremely well-drained soil, making it ideal for xeriscaping and gravel gardens. It is drought-tolerant and requires minimal maintenance once established. Though not frost-hardy, it can be grown in containers and overwintered in a greenhouse or protected location in colder climates.

This iconic species is prized by collectors and gardeners for its dramatic floral display, architectural form, and ease of cultivation in dry, sunny conditions. A true showstopper for any exotic or water-wise garden.